In this book, john sculleyformer ceo of both pepsi and appleclaims we are in an era that is giving birth to numerous groundbreaking events. Radio on siriusxm channel 111, to talk about technology, design gaps, and his book, moonshot. Below is a video and transcript of our conversation. Apollo moon landing of 1969 was one of those events the invention of the apple personal computer was another. In this book, john sculleyformer ceo of both pepsi and appleclaims we are in an era that is giving birth to numerous groundbreaking events and inventionsmoonshotsthat will change the way we live and work for generations to come.
John sculley sees opportunities for next moonshots in healthcare. John sculley, the former ceo of apple, spoke with techrepublic about his new book moonshot, his career in technology, and his thoughts on the direction of apple. In his new book, john sculley reflects on his time at apple, where he forced out founder steve jobs and was later removed from his job as ceo. Moonshot is a wellknown term in silicon valley for moments where something really big happens that everything that occurs after it is going to be different. Sculley says aspiring entrepreneurs should also read his new book, moonshot.
Beginning with a cantfail concept and inspired by smart data, moonshot. The apollo moon landing of 1961 was one of those eventsthe invention of the apple personal computer was another. Former apple ceo john sculley debuts new smartphone. Recently, sculley dropped by wharton business radio on siriusxm channel 111, to talk about technology, design gaps, and his book, moonshot. Rosetta books, 2014, and an interview with cfo, the storied former chief executive of both apple and pepsico is fully immersed in emerging technologies, todays customer behaviors, and how they should steer 21st century entrepreneurs. The time is ripe, according to sculley, for a new breed of innovative. John sculley sees opportunities for next moonshots in. The big moonshot occurring right now is the convergence of incredible exponentially expanding technologies including cloud computing, wireless sensors, mobile devices, and big data. The most exciting part for me was the fact that the strongest growth of startups are with folks that are over 50 years old.
Former ceo of both pepsico and apple, john sculley lays out a roadmap for building a truly transformative business. John sculley, former apple ceo and pepsi, and david steinberg, cofounders of zeta global, one of the largest consumer ai marketing platforms in the world, will be doing a live webinar on thursday, april 16, 2020 12 pm edt entitled, how coronavirus will change marketing forever. John sculley is a business legend, dont underestimate his ideas. Former apple ceo john sculleys book recommendation. In this book, john sculley will show you how to do it. In this book, john sculleyformer ceo of both pepsi and appleclaims we are. John sculley has walked the walk and has a successful business career, which makes his ideas not only useful but also credible. So, its all about the customer, and in my book i try to. John sculley how to build a billion dollar business. The thing that i remember most about steve jobs was how incredibly passionate he was about what he did, says sculley, whose new book moonshot. John sculley on apple watch, iphone backdoor, steve jobs.
You can contact john sculley and schedule him to speak at your next major event by completing the form or calling diane sculley at 5617193891. Sculley, john by michigan maketing hwangje jon sukolli ui songgong sinhwa. John sculley, the former president of pepsi and exceo of apple, says its a great time to be an entrepreneur he writes in his new book, moonshot. Written by john sculley, audiobook narrated by john sculley, stephen bowlby. Pepsi eso aepul ro by john sculley book apple computer, inc. John sculley iii is an americanborn entrepreneur and former ceo of both pepsico and apple. John sculley, now an investor and mentor to entrepreneurs, believes the next big opportunities could be in healthcare. The effect of this moonshot is to shift power from the producerincontrol to the customerincontrol. John sculley may be 76 years old, but he doesnt live in the past or moon wistfully for its return. He then walks listeners through the application of these powerful concepts in three moonshot initiatives that he is leading. My interview with the legendary former ceo of pepsi and apple, entrepreneur and mentor, john sculley, on the occasion of the publication of.
John sculley iii born april 6, 1939 is an american businessman, entrepreneur and investor in hightech startups. In this book, john sculley former ceo of both pepsi and apple claims we are in an era that is giving birth to numerous groundbreaking. The time is ripe, according to sculley, for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollarswhile changing peoples lives for the better. In may 1987, sculley was named silicon valleys toppaid executive, with an. John sculley is one of the most polarizing figures in the history of computer hardware. The book offers advice on how to become more competitive, through making an exceptional customer experience your main goal. John sculley, former apple ceo, dishes on steve jobs, and. Gamechanging strategies to build billiondollar businesses argues that every entrepreneur now needs to think and act like one of those elite entrepreneurs who could go the extra mile and cause disruptive change. Why john sculley doesnt wear an apple watch and regrets booting steve jobs by luke dormehl 10. How john sculley and steve jobs hated and helped each.
John sculley knows a thing or two about business the man was ceo of both apple and pepsi at different times. While growing up in long island, new york, and bermuda, he was fascinated. John sculley knows a thing or two about business the man was ceo of both apple. I got fired, sculley said, during a phone call with pcmag. There has never been a better time to build a transformative multibillion dollar company, said sculley, the former apple and pepsi ceo who lives in. Moonshot describes itself is a book that describes itself as gamechanging strategies to. When steve wozniak and steve jobs created the first useful personal computer, the apple iithat was a moonshot. Twitter icon a stylized bird with an open mouth, tweeting. John sculley on the creation of the ipad, customer. John sculley was an executive, who steered apple computer through the turbulent waters of the 1980s who came from pepsi. John sculley does a great job describing the adaptive innovator and convergence of the new cloud technologies which are now revolutionizing startups. Former apple ceo sculley has advice for startups usa today.
John sculley, in his new book moonshot gamechanging strategies to build billiondollar businesses argues that every entrepreneur now needs to think and act like one of those elite entrepreneurs who could go the extra mile and cause disruptive change. We are entering a new era of disruptive innovation, especially in healthcare and wellness services, where consumers will take charge of their own health. Sculleys approach comes from a combination of lessons from his book moonshot gamechanging strategies to build billiondollar businesses, a compilation of career lessons provided by ceos, entrepreneurs, and company founders, derived from his 40plus years in marketing and business. Former apple ceo john sculley says this is the one book every entrepreneur should read in 2016. However, a lot has changed since sculley left apple in 1993, and with this book, he shows us that even at age 75 and over, he hasnt lost his sense of what works and which trends drive the economy. John sculleys new book moonshot think about the large number of really successful entrepreneurs today who never went to business school. Kennedy gave to congress in 1961 about the need to put americans in space and on. Former apple ceo john sculley says this is the one book. Former apple ceo john sculleys book recommendation business. Beginning with a can tfail concept and inspired by smart data, moonshot. Sculley is active in at least fifteen businesses these days, and theyre all enabled by crowds, by mobility, by data analytics. Audiobook by john sculley, narrated by john sculley, stephen bowlby. John sculley, former ceo of apple and pepsi and author of moonshot. Sculley was vicepresident 19701977 and president of pepsico 19771983, until he became chief executive officer ceo of apple inc.